#Visual lighting design how to

Warm, soft lighting can make people feel relaxed and comfortable, while brighter lighting helps customers see products more clearly, such as in the Louis Vuitton flagship store in London:ДЄs in the above example, the lighting is dimmer in the walkways and the products are highlighted with bright spotlights. To decide what kind of atmosphere you want your lighting to create, think about how you want customers to feel when they walk in your store. In the article 6 ways to maximize your LED lighting strategy, Topco states that вЂњchosen lighting can have a significant emotional impact, directing shoppers to key merchandise and hugely affecting how they perceive your overall business.вЂќ How people feel when they enter your store can affect their mood, as well as how they perceive your brand and products. Light is one of the ways that retailers can create a pleasant atmosphere for their customers.

Physical aspects of your store create the overall feel of your retail experience.

#Visual lighting design how to

Welcoming Customers: How to Create an Atmosphere So, how can you leverage your lighting design to bolster your bottom line? LetвЂ™s take a look at how you can create a lighting strategy that will work for your store and your products.ДЇURTHER READING: If youвЂ™re looking for more in-store strategies to boost sales, check out our guide to visual merchandising. In the right light, at the right time, everything is extraordinary.вЂќВ -Aaron Rose, photographer This basic utility can also impact your sales and customer experience.ДЄ recent study from Lux suggests that in-store lighting can actually help guide customers through your store, and increase the average spend per customer: вЂњZumtobel claims a fashion retailer in Germany saw its sales go up by around 12% compared to another local store, after it installed a new lighting scheme specially designed to appeal to the personality profile of its target customers.вЂќ When setting up your retail store, there are a lot of questions to answer: how to best display your products, where certain products should go, how the general layout of your store should look, and much more.Д«ut what about lighting design? While lighting may be an afterthought for many retailers who are just starting out, retail lighting can provide much more than simple ambiance.